In this article, Tony Holbrook helps you to identify the 'Why', the 'Who', the 'What' and the 'When' to help take your organization to the next level of a digitally cultured workspace. If you haven't yet started, the time is NOW! He writes, "I can't stress enough how important it is to start now. Begin with the team you have in place and assess current talent. Benchmark where you are, identify the personnel we talked about above and then do what you need to do to nurture them into more proactive roles in the right projects."